Here is the Slideshare presentation we used in class today from personal branding guru Dan Schawbel. What did you take away from this discussion?
I’ll leave you with three key ideas from my very good friend and former colleague, Kammie Kobyleski, who is a strong believer in personal branding:
I believe the key idea for college students like you to keep in mind is...DON'T WAIT! I swear I feel like your mother, er, I mean big sister, repeating this caveat of knowledge constantly - DON'T WAIT! In other words, define and design your personal brand now."My biggest advice would be to keep 3 things in mind:
Authenticity - Be who YOU are and be it LOUD and proud (focus on your strengths).
Clarity - Be crystal clear who YOU are, "niche thyself"...don't try to be everything to everyone...Guy Kawasaki says "polarize people"...some will love you some will
not, it's OK...build your tribe and leave the rest.
Consistency - Once you've identified your strengths and values, be it over and over...the way you dress, write emails, correspond by phone, in person is ALL a reflection of brand YOU."
The walls between the college classroom and the real world are imaginary. You are already in the real world.
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1 comment:
Jill your final comment about the walls between college & real life are imaginary are SO spot on!!
I've met really ambitious people who will VOLUNTEER at agencies/companies (yes, after graduation) just to get in there. We live in a different world now, there is NO excuse for not getting out there, digging in and putting yourself out there.
The whole brand YOU/personal branding conversations is alive because everything is a product now...including us. If we can't prove our value proposition to a potential employer, they'll seek to hire the candidate who can.
Sounds harsh, but it actually is very simple. Know who you are. What you offer. How you're THE one for the gig.
Doesn't matter if it's for an internship, a part-time gig, an unpaid gig, or a full-time job...be YOU always and full out!
Thanks for the shout out...I LOVE what you're sharing with your students. This info is invaluable.
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