Thursday, August 28, 2008

Can You Identify With Gen Y?

COM 130 students, Friday in class we discussed your generation, "The Millenials" or "Generation Y". Here are the links from today's presentation:

What generation are you? Take this media test from Penelope Trunk, blogger for the Gen Y network, The Brazen Careerist. I would encourage all of you to visit their site, and check out the bloggers.

In class, we also watched these two segments about The Millenials from 60 Minutes. Click here for Part 1 and Part 2.

I'm sure all of you have opinions about your generation. So, here's what I'm curious to know and read about in your blogs:

•Is this you?
•Do you agree with these assumptions made about your generation?
•What do you disagree with?
•What advice would you give older generations to effectively reach out and communicate with you?

The Millenials blog post is due on Friday, September 5th. As for how long it needs to be, I say make it a full page (double-spaced) in Microsoft Word, for example. Don't forget to jazz it up with hyperlinks, video or photographs that may pertain to your post. This should also be submitted to TurnItIn by 9/5.

Also, now that your blogs are linked to this page, take time this weekend to visit your classmates and comment on their passionate posts.

Texts, Tiger, Teachers and More - COM 327 Media Talk Links

Great job, Media Literacy students! Below are the links I used while researching today's presentation. Be sure to drop me a line and let me know what you thought about today's Media Talk!

For students in my other classes, feel free to check out these links, and I look forward to any comments you may have as well...

Obama's Text Message
McCain's "Celebrity" Negative Ad
Paris Hilton's Response Ad
Should Teachers Have a Facebook Page?
Tiger Woods' Jesus Shot (Original Video) (Professional Ad)
Ad Age: Are Marketers Responsible for Obesity in the African-American Community?

Sunday, August 24, 2008

Would You Choose Your College Because of Facebook Ads?

Once again, another entity has wised up to the use of social networking sites with the hopes of capturing your eyes, and eventually, your dollars. This time it's various colleges and universities. Check out this Ad Age article and tell me what you think.


Is using Facebook a great way to get your attention? Why do you think it's more effective/less effective than the traditional means of advertising? Finally, what about Lindenwood? Would you like to see Lindenwood University place ads on social networking sites?

Friday, August 22, 2008

How To Set Up Your New Blog - Due Friday, August 29th

I bet you can't wait to start blogging, COM 130 students! I've set up some links here, and created a video to help you get started. The first thing you'll need to do is decide which blogging platform you want to use. There are three free blogging sites I can recommend for you:

Blogger
Wordpress
Vox

All three offer free and easy set-up. Check them out and decide which one you like the best. Personally, I find Blogger to be the easiest. For those in the class a bit intimidated by setting up the blog, I recommend they use Blogger. It's the platform I'm most familiar with, and the one I'll be able to help students troubleshoot the most.

For those experienced bloggers in my class, feel free to use another blogging platform besides the three listed above (like if you already have a Typepad account, for example).

Here's a short 3-minute video I made to demonstrate how easy it is to create your first blog. (Please forgive the video quality here, you'll be able to see the layout of the set up pages, but the typing is out of focus)




After you've set up your new blogging account, experiment with the layout and design. Here's a link with info to help you as you start out. Add information to your profile. Remember, you are not required to use your last name. Have fun! Change things around until you feel comfortable managing the content on your blog. It's probably a good idea to change the time zone from "Pacific" to "Central".

Finally, it's time to type your first post. You'll have to type it first in Microsoft Word, because that's how you'll submit it to Turn It In. The topic of your first post is to write about something you are passionate about. Anything. The Olympics, quilting, checking your Facebook account...just make sure it's a topic you can write plenty about, and find hyperlinks pictures and video for. It's up to you, this is mostly a post to get you familiar with blogging, and with Turn It In.

Type a post equal to the length of this one. When you're done typing your content in Word and submitting it to Turn It In, copy and paste your words to the "posting" area of your new blog. Be sure to add hyperlinks, pictures and even video, just to play around. If you can't figure out how to do these, try using the "Help" menu, or Google it. Any help you need managing your new blog is available on the web somewhere. I also request that you add a "subsciptions" option to your blog, so I and your fellow classmates can get regular updates about your work. Check out the first item on the right side of this page if you need an example of what a subscriptions button looks like.

When you've completed all of this, e-mail me the web address of your brand new blog. I'll link it to this home page. Check my profile and the class syllabus for my e-mail address.

Happy blogging!